ICAD awards

admin Branded Content Classics

Share this Post To open the ICAD 2015 Awards night, we created a film that pays tribute to the special moments when ‘The Big Idea’ is first conceived. Playing into the audience’s one track mindset, enigmatic images show a series of places where the ‘Conception’ of iconic ICAD award-winning work from the last decade took place. The voice of Nick …

Brand

admin Gavin Kelly, Sean King, Branded Content Classics, Edit House Work

Share this Post Gavin Kelly worked with Ogilvy Dublin to turn a day-to-day shopping trip to Mace into a celebration. A smorgasbord of design bonkersness explodes from the screen as Mace’s orange smiley headed customers enjoy the everyday food heroes sold in store. Dancing dolphins, keytar playing armadillos and flying muffins. Sure why not. CREDITS

Easter

admin Richard Chaney, Branded Content Classics, Iseult Howlett

Share this Post Share this Post Director Richard Chaney’s latest TV work for Lidl takes us on a tantalising journey through cuisine dreams that will challenge even the most dedicated dieter. The ‘Given up Chocolate’ ad focuses on those lenten cravings, bringing the female protagonist on a journey of delicious foods to eat instead of cocoa. Ice-cream flavours, cheese boards …

Wheel-o-trope

admin Richard Chaney, Branded Content Classics, Iseult Howlett, Edit House Work

Share this Post Share this Post UK start-up carwow.co.uk has reinvented the wheel, turning the car buying experience on its head so car dealers compete for customers’ business. Of course that meant the company’s commercial had to reflect that innovation – it had to… wow. Working with Guns or Knives, we reckon we’ve achieved that with a quirky, incredibly detailed …

Christmas

admin Richard Chaney, Branded Content Classics

Share this Post Our latest spot for Digicel through Boys and Girls is super-Christmassy – think handfuls of shiny bags packed with gifts, twinkling Christmas lights and even a freshly-baked gingerbread house. Through a series of fun Christmas ‘dilemmas’ the spot shows how we connect with our phones, and be, as the campaign line posits, ‘Better Together’. Shot in Kingston, …

GAA Club & County

admin Richard Chaney, Branded Content Classics

Share this Post Share this Post Share this Post Through agency Rothco, we created a campaign of feel-good ‘This is the Life’ spots for AIB’s sponsorship of club and county GAA. Each ad features a prominent player as we take the viewer on an entertaining journey through their impressive careers. We packed in heaps of fun stuff like childhood photographs, …

Character Development

admin Branded Content Classics

We relished the opportunity to bring this family of characters to life for Three Mobile Data. Some really fun design from Alexis and Gavin fed into our virtual vinyl toy workshop for 3D modelling. These builds were all about the hair, you have to have good hair. Thankfully our resident digital stylist Cormac ensured good hair days all round with …

Rise

admin Branded Content Classics

Share this Post Share this Post Share this Post Share this Post This major global ad campaign for Tiger Beer and agency Rothco allowed us to sink our pre and post-production teeth into a VFX project on a massive scale. Extensive pre-production, a two-week shoot on location in Bangkok and an intensive period of post culminated in the spot’s CG …