Play Like Pelé

admin Gavin Kelly, Branded Content Classics

Share this Post The new Snickers spot is a spectacular salute to soccer’s most iconic player. Painting and flipping every seat in a custom built digital stadium was a challenge offset by the brilliant experience of filming Pelé in London. This spot unites Paul Trevillion with his famous muse Pelé in a totally unexpected way. Paul was delighted to see …

Goldfish

admin Branded Content Work, Gavin Kelly

Share this Post VHI have launched VHI Life and asked Piranha Bar to evolve the CG fabric world from the health insurance campaign by taking it to the next level. Gavin Kelly and his team have refined the aesthetic and applied it to more complex characters with lip-sync animation and invented heavenly worlds. The tactile warmth of the overall look …

Last Highjack

admin Gavin Kelly, Branded Content Classics

Share this Post Nicky Gogan from Still Films produced the animation for the documentary with Gavin Kelly and the animators at Piranha Bar, using a bespoke technique developed with Tommy Pallotta over a number of months. The team brought actual oil paintings on canvas by artist Hisko Hulsing (Montage of Heck) and illustrations by Aaron Sacco (A Scanner Darkly), into …

Tommy McAnairey

admin Branded Content Work, Gavin Kelly

Share this Post Share this Post Share this Post Share this Post “Bringing Tommy McAnairey to life was a task Piranha Bar took on with relish. Who wouldn’t want to give birth to a hardened, grizzled mining veteran canary with a taste for dark ballads and a preoccupation with death? For Piranha Bar, the ambitious 3D animated character presented an …

Testimonials

admin Gavin Kelly, Branded Content Classics

Share this Post Share this Post Share this Post Share this Post Share this Post VHI are back on our screens with a brand new animation look and new customer stories. Moving on from the charming flat paper animations of the previous spots, the new testimonials are an explosion of depth, light and texture featuring rich characters inhabiting a soft …

IrishTimes.com

admin Gavin Kelly, Sean King, Branded Content Classics

IrishTimes.com CampaignDirector Gavin KellyEditor Sean KingShare this PostSuzanne LynchShare this PostPatrick FreyneShare this PostMiriam LordShare this PostFintan O’Toole The Irish Times’ latest campaign through agency Owens DDB highlights the immediacy and intimacy of news and information flowing daily from journalist to reader at IrishTimes.com. By developing a simplified motion control technique, director Gavin Kelly was able to use a seamless camera move between two realities, as …

Planetoids

admin Gavin Kelly, Branded Content Classics

Share this Post At Piranha Bar we love to be part of projects that break ground. We love the creative buzz of working on innovative ideas. One of these innovative projects is the new commercial for MyHome.ie for Havas Worldwide Dublin – the very first commercial to create a stereographic, live-action planetoid view of the world. So what does this …

Shadows

admin Gavin Kelly, Branded Content Classics

Share this Post This spot foretells the scary consequences of a lack of healthy bedtime routine for kids. The shadow was created by building a 3D character who grows, ages and puts on a significant amount of weight. We used a motion captured performer to drive the animation and then cast his shadow onto a wall with 3D lighting. CREDITS

Brand

admin Gavin Kelly, Sean King, Branded Content Classics, Edit House Work

Share this Post Gavin Kelly worked with Ogilvy Dublin to turn a day-to-day shopping trip to Mace into a celebration. A smorgasbord of design bonkersness explodes from the screen as Mace’s orange smiley headed customers enjoy the everyday food heroes sold in store. Dancing dolphins, keytar playing armadillos and flying muffins. Sure why not. CREDITS