Bord na Móna – Naturally Driven CampaignDirector - James Doherty
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Bord na Móna – Naturally Driven (Cut Down)
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Bord na Móna – Naturally Driven (Full Version)
In order to tell the story of Bord na Móna we drew from the texture and feel of the Irish landscape, using a wide variety of CG and live action footage to create an edit that reflects the scale and diversity of the organisation. Here we showcase several of the organic, sculptural CG pieces which we crafted to represent each sector of the company. Each icon is symbolically formed from materials that are used in that sector and are native to Ireland, connecting us back to Bord na Móna’s roots; nature.
CREDITS
Directors: James Doherty & Gavin Kelly
Producer: Aileen Heavey
3D: Sam Boyd, Mario Domingos, Cormac Kelly, Sebastien Sterling
DOP: Aidan Maguire
Editor: Andrew Teggin & James Doherty
Finish: Arron Inglis
Colourist: Gary Curran @ Outer Limits
Agency: Chemistry
Agency Producer: Laurie Easterby
Creative: Mark Tuthill
Account Director: Jennifer Monk
Account Exec: Luke Sheridan
Music: Rori Coleman
Sound: Locky Butler