Daintree Shred of Decency
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Piranha Bar is all about equality, so we were delighted to team up with Rothco to create this gorgeous animated video for Dublin’s Daintree Paper in the run up to the Marriage Equality referendum here in Ireland.
Sometimes the most powerful messages stem from wonderfully simple ideas. The ingenious ‘A Shred of Decency’ campaign spreads the love, transforming homophobic literature into beautiful heart-shaped confetti to raise awareness as well as money for Yes Equality.
CREDITS
Design & Animation: Conor Whelan
Producer: Aileen Heavey
Agency: Rothco
Executive Creative Director: Alan Kelly
Copywriter: Shane O’Brien
Art Director: Stephen Rogers
Agency Designer: Heather Judge & Ste Rogers
Agency Producers: Jessica Derby & Stevi Russell