Easter

Director Richard Chaney’s latest TV work for Lidl takes us on a tantalising journey through cuisine dreams that will challenge even the most dedicated dieter.

The ‘Given up Chocolate’ ad focuses on those lenten cravings, bringing the female protagonist on a journey of delicious foods to eat instead of cocoa. Ice-cream flavours, cheese boards and cakes create a floating, dream-like world within the lady’s mind, tempting her at every glance.

The ‘Easter Feast’ ad plates up the perfect Easter with scrumptious foods to celebrate the day. From succulent meats to fine wines, our Easter ad is as tempting as ever and we are delighted to tickle your taste buds one more time.

Richard uses stop-frame animation, rorschach style visuals, 3D kaleidoscopic footage and spell-binding movements to conjure up a food wonderland, combining the mouth-watering food photography of Mike O’Toole and quality food styling of Anne Marie Tobin.

CREDITS

Director: Richard Chaney
Producer: Emily Brady & Dave Burke
Photographer / DOP: Mike O’Toole
Food Stylist: Anne Marie Tobin
2D: Conor Whelan & Mark Shaw
3D: Gavin Hoffman
Animation: Mark Shaw & Mario Domingos
Composite: Arron Inglis
Agency: Chemistry
Creative Director: Mike Garner
Creatives: Adrian Fitzsimon & Kathryn Murphy
Agency Producer: Fiona McGarry
Music: Steve Lynch
Sound: Number 4