Snicker ‘Play Like Pelé’Director: Gavin Kelly
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The new Snickers spot is a spectacular salute to soccer’s most iconic player. Painting and flipping every seat in a custom built digital stadium was a challenge offset by the brilliant experience of filming Pelé in London.
This spot unites Paul Trevillion with his famous muse Pelé in a totally unexpected way. Paul was delighted to see his illustrations appear several stories high, although some digital slight of hand ensured that not a drop of paint was required.
CREDITS
Director: Gavin Kelly
DOP: Tim Green
Producer: Doireann de Buitléar
UK Producer: Patrick Duguid
CG Lead: Sam Boyd
3D Modelling: Cormac Kelly
3D Animation: Sam Boyd, Mario Domingos
Compositing: Arron Ingles, Gavin Hoffman
Agency: IIBBDO
Creatives: Colm O’Gaora, Andy Clare
Agency Producer: Noel Byrne