Tommy McAnairey

Creative Director Gavin Kelly said:

“Bringing Tommy McAnairey to life was a task Piranha Bar took on with relish. Who wouldn’t want to give birth to a hardened, grizzled mining veteran canary with a taste for dark ballads and a preoccupation with death?

For Piranha Bar, the ambitious 3D animated character presented an opportunity to flex our rapidly bulging character animation muscle.

Working from initial designs from ad agency Rothco, the studio initially developed drawings and painted sketches of design iterations. With a direction identified, it was full steam ahead to model the character and his multiple (somewhat sour) expressions.

Things got very technical as the studio embarked on creating the feathers for the character – a challenging mix of defined feather structures and fine downy hair. 300,000 hairs grew over feathers which are fitted carefully around his face. Advanced digital puppet rigging gave the animators fine control over the wing feathers so ‘Tommy’ could pluck convincingly on his banjo.

His look was finished with a carefully selected wardrobe featuring a prized leather waistcoat, reminding us that this is no ordinary trad-singing canary with prodigious banjo skills.

For animation, the studio shot reference of Paul Woodfull, the vocal performer, singing and bantering was invaluable for informing the subtle body motion and facial idiosyncrasies the animators built into the digital puppet.

Lighting and rendering the spot (all 1000 frames) was a massive undertaking, with each frame ringing in at over 5 hours of computer time each. That’s 5000 hours by the way. Let’s call it 200 days for convenience, even though there’s really nothing convenient about that figure.

We hope the lavish execution will bring a lot of attention to an important safety message in a refreshingly different but effective way.”

CREDITS

Director: Gavin Kelly
Producer: Dave Burke & Lorraine Geoghegan
Lead 3D, Character Design & Animation: Simon Burke
Lead Animator & Rigging: Sam Boyd
3D Grooming: Mario Domingos
Composite: Gavin Kelly
Initial Character Design: Ian Benjamin Kenny
Agency: Rothco
Creative Director: Shay Madden
Copywriter: John McMahon
Agency Producer: Jessica Derby
Sound: Mutiny
Music & Vocals: Paul Woodfull