UCD – Reputation CampaignDirector: Gavin Kelly
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Piranha Bar submerged themselves in academia for the reputation campaign of Ireland’s largest university, UCD. Working closely with agency Javelin and the diverse expertise in one of Europe’s leading universities, the studio got up close and personal with lasers, bacteria and x-ray crystallography to create a daring suite of films to represent the many facets of the college. And after hanging up the white coats and goggles we carefully melded research imagery, custom particle animation, portrait films and lab footage in a poetic journey of double exposure fun – just a hint of the amazing potential within UCD.