VHI Life – GoldfishDirector: Gavin Kelly
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VHI have launched VHI Life and asked Piranha Bar to evolve the CG fabric world from the health insurance campaign by taking it to the next level.
Gavin Kelly and his team have refined the aesthetic and applied it to more complex characters with lip-sync animation and invented heavenly worlds. The tactile warmth of the overall look combined with the humanity of the animation creates a charming VHI Life world.
CREDITS
Director: Gavin Kelly
Producer: Emily Brady
Lead 3D: Sam Boyd
Look Development & Xgen Fur: Mario Domingos
Additional Look Dev: Cormac Kelly
Rig & Character Development: Sam Boyd
Additional Rigging: Sebastien Sterling
Animation: Mark Shaw
Modelling: Sebastien Sterling, Cormac Kelly & Eric Dolan
Illustrations: Brian Coldrick
Agency: Publicis Dublin
Creative Director & Art Director: Carol Lambert
Creative Director & Copywriter: Ronan Nulty
Agency Producer: Niamh Skelly