The Toughest Trade

admin Branded Content Classics, Edit House Work

Share this Post AIB’s builds on their #ToughestTrade campaign in support of their GAA sponsorship of Club and County with three seasons of innovative Branded Content in the form of two-part TV programmes. Each programme takes a look at how professional sports-people compare to their amateur GAA counterparts, as two GAA personalities trade places and disciplines with two former professional …

Wicklow Gaol

admin Branded Content Classics, Hugh O'Connor

Share this Post Share this Post Share this Post Share this Post For the launch of Ireland’s Ancient East website, Piranha Bar teamed up with In the Company of Huskies to create a wealth of story driven content to enrich the online experience of the Wicklow Gaol area of the site. Hugh O’Conor directed the ‘Matron Mary’ film telling the story …

Food Academy

admin Branded Content Classics

Share this Post SuperValu have introduced their Food Academy, an innovative and healthy way to give small Irish food producers the chance they deserve. Nurturing 500 small producers into the Academy so far, SuperValu is supporting little ideas with big taste. Director Gavin Kelly’s animated organic tree mural brings the Food Academy to life, giving Irish food producers a growing …

Christmas

admin Gavin Kelly, Branded Content Classics

Share this Post Share this Post To spend it with his family or hers? This is just one of the many decisions we are left to make each year around Christmas time. Director Gavin Kelly uses the new Carphone Warehouse ad to focus on these tough decisions, like treating yourself or someone special to a new phone. From the size …

Life Time

admin Sean King, Branded Content Classics

Share this Post A simple message receives an elegant and understated treatment in our new spot for the Health Information Authority. Showing a diverse selection of people as they encounter the HIA campaign, the shoot saw us braving some cold rooftops for time-lapse shots of Dublin, shooting from a 1950s Rover and taking over Bakers Cafe. CREDITS

Recruitment

admin Richard Chaney, Branded Content Classics

Share this Post Share this Post We again created this year’s NUI Maynooth recruitment ad campaign for Rothco. Two ads this time, each delving deep inside the heads of some interesting alumni. CREDITS

Kaleidoscope

admin Richard Chaney, Branded Content Classics

Share this Post Piranha Bar’s talented studio team seamlessly merged their exquisitely modelled and choreographed 3D animation sequences with the ultra slow-mo beer shots, to create an Amstel Radler world of vitality and refreshment. The cloudy lemon mixing with the beautiful Amstel Lager acts as a catalyst for a series of 2D and 3D kaleidoscopic sequences featuring various Radler ingredients …

Don’t Hold Back

admin Richard Chaney, Branded Content Classics

Share this Post Irish International set us the challenge to bring together a variety of the intense moments that capture the anticipation of launching into action. Those moments where we say “right, that’s it, I’m doing it”. Those moments where we ‘Don’t Hold Back’. We shot the majority of the imagery on location in and around Dublin. However the Delorian …

Recruitment Campaign

admin Branded Content Classics

Share this Post Share this Post Share this Post Rothco let our creativity run amuck all over their NUI Maynooth campaign. 3 animated commercials ensued, each highlighting one of the University’s more unconventional courses through the use of the ole’ 7 degrees of separation idea. Education and entertainment go hand in hand to attract potential students CREDITS

Bolt

admin Richard Chaney, Branded Content Classics, Andrew Teggin, Edit House Classics

Share this Post Richard spent some time hanging out in Jamaica with the fastest human in history, Usain Bolt, directing a new Digicel spot by Boys & Girls, Dublin while Dave produced the 5 day, hybrid motion & stills shoot and made sure the crew turned up in time for flights home. A crowd sourcing campaign followed, led by Usain, …