IrishTimes.com

admin Gavin Kelly, Sean King, Branded Content Classics

IrishTimes.com CampaignDirector Gavin KellyEditor Sean KingShare this PostSuzanne LynchShare this PostPatrick FreyneShare this PostMiriam LordShare this PostFintan O’Toole The Irish Times’ latest campaign through agency Owens DDB highlights the immediacy and intimacy of news and information flowing daily from journalist to reader at IrishTimes.com. By developing a simplified motion control technique, director Gavin Kelly was able to use a seamless camera move between two realities, as …

Planetoids

admin Gavin Kelly, Branded Content Classics

Share this Post At Piranha Bar we love to be part of projects that break ground. We love the creative buzz of working on innovative ideas. One of these innovative projects is the new commercial for MyHome.ie for Havas Worldwide Dublin – the very first commercial to create a stereographic, live-action planetoid view of the world. So what does this …

Shadows

admin Gavin Kelly, Branded Content Classics

Share this Post This spot foretells the scary consequences of a lack of healthy bedtime routine for kids. The shadow was created by building a 3D character who grows, ages and puts on a significant amount of weight. We used a motion captured performer to drive the animation and then cast his shadow onto a wall with 3D lighting. CREDITS

Brand

admin Gavin Kelly, Sean King, Branded Content Classics, Edit House Work

Share this Post Gavin Kelly worked with Ogilvy Dublin to turn a day-to-day shopping trip to Mace into a celebration. A smorgasbord of design bonkersness explodes from the screen as Mace’s orange smiley headed customers enjoy the everyday food heroes sold in store. Dancing dolphins, keytar playing armadillos and flying muffins. Sure why not. CREDITS

Things

admin Gavin Kelly, Sean King, Branded Content Classics, Edit House Work

Share this Post Share this Post Here in Piranha Bar, we have a soft spot for creating whimsical, offbeat 3D characters – so for An Post’s latest campaign ‘The Journey of Things’, we created a fantasy reality, combining real world live-action with 3D to breathe life into parcels, re-imagining them as a host of funny, endearing animated characters. We put …

Balloons

admin Gavin Kelly, Branded Content Classics

Share this Post Squeaky balloon fun for Electric Ireland’s new rewards program. One house, 20 great personalities and one Pug that would do anything for chicken. CREDITS

Drink it in

admin Gavin Kelly, Branded Content Classics

Share this Post Cawley Nea TBWA asked Piranha Bar to create a new TV spot for the relaunch of Ballygowan. Gavin conducted the mayhem as 60 extras came together with an aqua graphics water screen in the newly renovated Meeting House Square. Sophisticated computer particle animation lends a helping hand with the water effects. The giant umbrellas which unfold in …

Christmas

admin Gavin Kelly, Branded Content Classics

Share this Post Share this Post To spend it with his family or hers? This is just one of the many decisions we are left to make each year around Christmas time. Director Gavin Kelly uses the new Carphone Warehouse ad to focus on these tough decisions, like treating yourself or someone special to a new phone. From the size …