3 Data Character DevelopmentDirector Gavin Kelly
We relished the opportunity to bring this family of characters to life for Three Mobile Data. Some really fun design from Alexis and Gavin fed into our virtual vinyl toy workshop for 3D modelling. These builds were all about the hair, you have to have good hair.
Thankfully our resident digital stylist Cormac ensured good hair days all round with some wicked modelling and virtual coiffure. These characters are now poseable brand assets that have appeared in posters, shop windows and newspapers on their own or presenting offers and phones.
Director: Gavin Kelly
Designers: Alexis Morand & Gavin Kelly
3D: Cormac Kelly
Agency: Boys & Girls
Creatives: Jonathon Cullen