Vhi Healthcare – 360 Health CentreDirector: Gavin Kelly
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Vhi are back on our screens with a spectacular floating hospital and the announcement of a huge new subscriber focused ‘360’ Health Centre in Dublin. Working with the squad in Publicis Dublin once more, Piranha Bar developed a fantasy tinged illustrated world, home to the huge heart shaped building packed with 5 floors of medical and wellness facilities. The rich and warm blend of 3D and illustration represents a new chapter in an award winning body of work stretching back over a decade.
In the studio, artists grappled with the challenge of kitting out a 5 floor building – the power flickered across the city every time we rendered the central shot where the floors telescope apart to reveal the slick innards.
Watch out in the studio for the sudden appearance of bubble tubes, lava lamps and padded floors – our research into Multi-Sensory rooms (featured in the Paediatric department of the Vhi Health Centre) gave us lots of ideas on how to make the workplace welcoming for those of us who have been away for a while. Just don’t trip over the LED ropes.
Director: Gavin Kelly
Creative Director: Richard Chaney
Producer: Emily Brady
3D Lead: Cormac Kelly
3D Artists: Eric Dolan, Sam Boyd, Ciaran Talbot, Simon Burke, Alessia Iorio, Flauberth Carvalho & Kat Stachura
Animation: Shaun Kelly, Alessia Iorio
Character & Heart Design: Shaun Kelly
Illustration: Maël Ollivier-Henry
Music & mix: Denis Kilty
Executive Creative Director: Ronan Nulty
Creative Director: Carol Lambert
Head of Production: Niamh Skelly
Senior Account Director: Ruth McCormack
Senior Account Manager: Cormac Dooley