AIB – GAA ‘The Toughest Journey’Director: Richard Chaney
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The Toughest Journey – The trailer for a fictional retro game which demonstrates what a GAA footballer needs to endure, in order to rise to the top of their unique sport.
From the development of the skills and power which set them apart at club level, to the life-challenges as a top athlete in a high profile amateur sport, the gaming analogy is on the money.
We hope you enjoy it as much as we enjoyed making it.
The Toughest Game
As part of AIB’s ‘The Thoughest Journey’ campaign we collaborated with Rothco’s in-house development team to create this amazing 8-bit game to reflect the myriad challenges faced by GAA footballers, from Club to County.
Give the game a go at thethoughtsjourneygame.com
Animator: Mark Shaw & Jack Bowler