Avonmore ButterDirector Hugh O'Connor
Share this Post
Piranha Bar director Hugh O’Connor has teamed up with Irish International and Avonmore Butter to create their ‘Make It Mean More’ campaign.
The campaign springs from the simple idea of making a sandwich mean more. Hugh focused on a natural mother and son relationship. She plants a simple grinning shark in his lunch to put the smile back on her son’s face, showing off his own new teeth..
Director: Hugh O’Connor
Producer: Aileen Heavey
DOP: Ivan McCullough
Editor: Rob Hegarty
3D Model/Lighting: Mario Domingos
Grade: Arron Inglis
Agency: Irish International
Creatives: Kevin Leahy & Mark Nutley
Agency Producer: Andrew Counihan