ChildVision JoeDirector Gavin Kelly
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A sweet animated appeal for Ireland’s national center for the blind. The animation plays out across the pages of a book with the heightened textural feel of letterpress printing. We wanted our simple character to suggest child-like drawing on one hand, but also to echo the world of touch and texture that encodes the written word for visually impaired people.
The whole spot was created with 3D computer animation apart from Joe’s hair, which was carefully drawn by Gavin!
Director: Gavin Kelly
Producer: Emily Hearne
3D Animation: Will Sharkey
3D Modelling & Lighting: Sam Boyd
Creatives: Tim Mudie, Laurence Keogh
Agency Producer: Michael Cullen
Agency: Target McConnells