Bolt

Richard spent some time hanging out in Jamaica with the fastest human in history, Usain Bolt, directing a new Digicel spot by Boys & Girls, Dublin while Dave produced the 5 day, hybrid motion & stills shoot and made sure the crew turned up in time for flights home.

A crowd sourcing campaign followed, led by Usain, appealing to the people of the Caribbean to join him on his ‘Run to London’ and the Facebook app brought in loads of hilarious pics to add to the mountain of images Piranha Bar shot on location.

Piranha Bar’s editors and long-suffering Darach on the VFX decks then set about the painstaking task of sifting through some 16,000 stills to meticulously mashup the run sequences used in the final piece.

Although Usain’s (we’re on first names terms now) Olympic record in the 100m made it all worth while, nothing beats our own record – 7 Months – The longest post-production in Piranha Bar history.

Music was by Say Thank You, Cape Town.

CREDITS

Director: Richard Chaney
Producer: Dave Burke
DOP: Simon Walsh
Editors: Damian McDonnell & Andrew Teggin
2D & VFX: Darach McHugh
Flame: Arron Inglis
Creative Director / Copywriter: Rory Hamilton
Creatives: Jonathon Cullen & Anne Fleming
Agency Producer: Paul Ellis
Client Service Director: Pat Stephenson
Music: Say Thank You
Agency: Boys & Girls

We also had a bit of craic with the big man making the online call for entries to the ‘Run to London’ campaign. Images selected through their Facebook app would be used in the final TVC.