Director Richard Chaney
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Our latest spot for Digicel through Boys and Girls is super-Christmassy – think handfuls of shiny bags packed with gifts, twinkling Christmas lights and even a freshly-baked gingerbread house.
Through a series of fun Christmas ‘dilemmas’ the spot shows how we connect with our phones, and be, as the campaign line posits, ‘Better Together’.
Shot in Kingston, Jamaica, we love how the unique flavour of the local locations and the cast added rich character and texture added to the piece.
And though it was certainly a challenge to create an ad for the entire Digicel world of 32 countries, with sounding too cheesy we think the spot manages to speak the universal language of Christmas.
Altogether now: aww.
Director: Richard Chaney
Producer: Dave Burke
DOP: Ivan McCullough
Composite: Arron Inglis
Agency: Boys & Girls
Creative Head: Jonathon Cullen
Creatives: Alan Pollock & Laurence O’Byrne
Agency Producer: Conor McGuinness