Newstalk Dont Hold Back CampaignDirector Richard Chaney
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Dont Hold Back
Irish International set us the challenge to bring together a variety of the intense moments that capture the anticipation of launching into action. Those moments where we say “right, that’s it, I’m doing it”. Those moments where we ‘Don’t Hold Back’.
We shot the majority of the imagery on location in and around Dublin. However the Delorian failed the NCT the day we were meant to go back and shoot some of the more historical moments – like the space shuttle launch and BOD’s magnificent try against Wales – so we embraced library footage where needed.
A powerful score by Egoboo complemented the final pictures and together we think we’ve delivered a moving film which mirrors Newstalk’s own ‘Don’t Hold Back’ philosophy.
Director: Richard Chaney
Producers: Dave Burke & Emily Brady
DOP: Piers McGrail
Editor: Rob Hegarty
Flame: Arron Inglis & Alan Foley
Agency: Irish International
Creative Director: Dylan Cotter
Creatives: Paddy Geraghty & Bernie Martin
Agency Producer: Noel Byrne
As part of the ‘Move the Dial’ campaign we made for Newstalk through Irish International, here is one of two slick spots featuring the station’s presenters.
We filmed the presenters poised to broadcast, their various preparation quirks capturing Newstalk’s ‘Don’t Hold Back’ philosophy.
The match-cut sequence might look effortless, but matching up the presenter’s various walks was made a tad trickier by the fact that they were shot during two completely different shoots.
And believe it or not the ‘media-centre’ studio itself is 100% CGI.