Evolution

This launch commercial for a radical new electricity and gas offering under the new ESB Electric Ireland brand is an interesting take on the presenter to camera format. While the foreground is occupied by a straightforward piece to camera, the background is a constantly shifting domestic environment, evolving from the 1920s on. A photogrammetry approach was used to recreate objects in 3D from photographic data of assembled, meticulously sourced sets.

CREDITS

Director: Gavin Kelly
Producer: Dave Burke
3D Animation: Sam Boyd, Cormac Kelly
Compositing: Paul Heagney
Agency: Irish International
Creatives: Dylan Cotter & Bill Hollingsworth
Producer: Noel Byrn