ICAD awards

To open the ICAD 2015 Awards night, we created a film that pays tribute to the special moments when ‘The Big Idea’ is first conceived.

Playing into the audience’s one track mindset, enigmatic images show a series of places where the ‘Conception’ of iconic ICAD award-winning work from the last decade took place. The voice of Nick Ellsworth, the cinematography of Ivan McCullough and the grade by Gary Curran helped give the film the level of polish necessary to tantalise the audience’s ‘sophisticated palette’.

Much thanks again goes to everyone who donated their time and energy to bring the film to life, in particular Mutiny for once again nailing the audio.

CREDITS

Director: Richard Chaney
Producer: Aileen Heavey & Dave Burke
Production Manager: Marc Long
Editors: Iseult Howlett & Andrew Teggin
DOP: Ivan McCullough
Grade: Gary Curran @ EMC
Flame: Arron Inglis
2D: Conor Whelan
3D: Cormac Kelly
Voice Over: Nick Ellsworth
Sound: Mutiny

ICADANOMOLOGY
i·cad·an·o·mol·o·gy
noun \?en-t?-‘mä-l?-je\-cre^ate
:a branch of science that deals with the study of advertising

So we’ve dusted off our lab equipment and gone academic for our opening sequence for ICAD 2014.

Yeah, we smart.

We’ve continued our long tradition of creating opening sequences for the ICAD Awards with ICADANOMOLOGY- Conor Whelan’s quirky take on the biology and sociology of advertising. In the world of ICADANOMOLOGY job roles are imagined as gooey little organisms with BIG personalities.

The humble and gracious Conor said: “It was really fun to have the opportunity to take the mick out of ourselves, and creating gross little bug versions of each role seemed like the perfect way to do it. Darragh Carey and I thought about the typical attributes you’d associate with the roles, exaggerated them and put them on display in clean glass jars for everyone to enjoy!”

So there you go. Gross little bugs. Thanks guys!

CREDITS

Concept, Design & Animation: Conor Whelan
Writer: Darragh Carey & Conor Whelan
Sound: Mutiny
Voice Over: Brian Quinn
Additional Design & Illustration: Alexis Morand
Creative Director: Richard Chaney

CREDITS

Director: Richard Chaney
Concept: Richard Chaney & Gavin Kelly
2D / Design / Animation: Alexis Moran & Conor Whelan
3D: Sam Boyd & Cormac Kelly
Flame: Arron Inglis
Script Writing: Darragh Carey & Richard Chaney
Sound: Will @ Mutiny

ICAD came to Piranha Bar with a simple brief. ‘Don’t let it go to your head’.
Shane created a 3D extravaganza that follows the creative process from conception, through gestation, frustration & creation, to the ultimate ICAD Award induced, head-inflation.
Again Will’s animation brings it all to life.

Basically we just blew up loads of balloons with cute bodies.

CREDITS

Director / Designer: Shane Griffin
Animator: Will Sharkey
Sound & Music: Mutiny