Kellogg’s Tresor – Krazy Hunt Campaign
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Battle Royale
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Platform Battle
Chocovores are on the hunt… again…
This time we find them in the live action world. Their insatiable pursuit of anything chocolatey sees them follow a block of chocolate through a magical wormhole back into the comfort zone of their gaming worlds. The campaign features two gaming destinations; a Battle Royale Hunt and a Platform Battle style face-off.
Piranha Bar invented two bespoke gaming worlds complete with the usual level of design and CG craft. From the combing of every grain of sand in our zen garden, to the fantastical hoverboard platforms in our skate park.
In both Battle Royale and Platform Battle, our world creation delivers high-end atmospheric contexts for the hunt to play out it. Our zen courtyard sits atop a mountain-top plateau, surrounded by clouds decorated with blooming cherry blossoms. While our skate park colosseum, with its graffitied terraces and beautifully muraled skate bowl forms a rich backdrop to the battle playing out on the three bespoke hoverboards; surf, skate and snowboard inspired.
As always our maniacal chocovores reflect the tropes of iconic game genres in their animation and resulting visual effects.
Piranha Bar married our animation with the live action produced by Darling Films.
CREDITS:
2D: Jack Bowler, Emma Elisabeth Petersson, Shaun Kelly
Compositing: Marek Buczek and Andrei Filip
AGENCY CREDITS:
LIVE ACTION CREDITS:
Director: Amy Becker-Burnett