Shadows

This spot foretells the scary consequences of a lack of healthy bedtime routine for kids. The shadow was created by building a 3D character who grows, ages and puts on a significant amount of weight. We used a motion captured performer to drive the animation and then cast his shadow onto a wall with 3D lighting.

CREDITS

Director: Gavin Kelly
Producer: Emily Brady
DOP: Simon Walsh
Lighting & Rendering: Simon Burke
Rigging & Animation: Sam Boyd
3D Grooming: Mario Domingos
Flame: Gavin Kelly
Agency: McCann Blue
Agency Producer: Onagh Carolan
Copywriter: Graham Stewart
Art Director: Christopher Gore
Colourist: Garry Curran
Music: Gareth Averill