AIB ‘The Toughest Trade’
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AIB’s builds on their #ToughestTrade campaign in support of their GAA sponsorship of Club and County with three seasons of innovative Branded Content in the form of two-part TV programmes. Each programme takes a look at how professional sports-people compare to their amateur GAA counterparts, as two GAA personalities trade places and disciplines with two former professional athletes.
Piranha Bar Edit House have edited all three series of The Toughest Trade.
Editors: Damien McDonnell, Sean King & Jamie Fitzpatrick
Series Director: Ronan O’Donoghue
Series Producer: Sarah Brophy
Executive Producers: Jame D’Alton & Ciaran O’Hara