Elevate

A 100% CG journey through an amazing wind tunnel highlights the new curves and elegant lines of a proposed Tiger bottle.
Entering the bottle itself, we fly though a digital bubble scape before emerging as we reveal that the tunnel is in fact the bar fridge in the amazing Tiger Bar at the Center of Everything.
The live action was shot as part of Independent London’s production in Bangkok with Piranha Bar’s Gavin Kelly supervising.
The product launch was discontinued and this ad unfortunately never saw the light of day.

CREDITS

Director: Richard Chaney
Producer:  Dave Burke & Emily Brady
Lead 3D:  Simon Burke
Compositing:  Arron Inglis & Shane Griffin
Agency:  Rothco
Creatives:  Alan Kelly & Dylan Davies
Agency Producer: Margaret Levingstone