VFX Case Study

This major global ad campaign for Tiger Beer and agency Rothco allowed us to sink our pre and post-production teeth into a VFX project on a massive scale.

Extensive pre-production, a two-week shoot on location in Bangkok and an intensive period of post culminated in the spot’s CG Megacity- a vibrant and visually electric metropolis that celebrates the cool and cutting edge of contemporary Asia.

Post-production began on-set with Gavin pre-comp’ing using Flame on his laptop, which in case you don’t know is movie star stuff in our nerdy VFX world. After pre-vis’ing heavily with rudimentary models the Megacity was designed and built in-house by our talented 3D elves and then composited into Derin’s live action footage to seamlessly mesh the virtual world with the real.

This has been a massive 6 month project and ‘Rise’ is the first ad released from the much wider global campaign.

CREDITS: ‘Rise’

Post Production: Piranha Bar
Production Company: Independent
Director: Derin Seale
VFX Supervisor:  Gavin Kelly
3D Lead:  Simon Burke & Sam Boyd
3D:  Cormac Kelly, Will Sharkey, Shane Griffin, Nick Preston, Darren Cullis
2D & Design:  Shane Griffin
Flame:  Ant Walsham, Arron Inglis & Gavin Kelly
Creative Director / Copywriter:  Alan Kelly
Art Director:  Dylan Davies
Agency Producer: Margaret Levingstone
Music: Smyth & Western
Sound: Mutiny
DOP: Nicolas Karakatsanis
Agency: Rothco