Vhi Healthcare – GeneticsDirector: Gavin Kelly
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The latest in the Vhi Healthcare ‘Testimonial’ campaign through Publicis Dublin sees three generations of a charming family discussing the genetic traits the family share, some good, some debatable.
With Vhi’s focus on hereditary cancers through their genetic screening cover, the ad takes the youngest of the family on a metaphorical journey of research and discovery through her ancestral genetic history.
Agency Producer: Niamh Skelly