Testimonials

VHI are back on our screens with a brand new animation look and new customer stories. Moving on from the charming flat paper animations of the previous spots, the new testimonials are an explosion of depth, light and texture featuring rich characters inhabiting a soft and fuzzy world.

The campaign features an innovative style which brings soft cloth, felt and fuzzy textures to the traditionally hard edged look of computer animation, crafting a unique look.

The materials of the characters and environments are a mixture of balsa wood and cuddly toy finishes which impart a sweet warmth to the members stories that unfold within the softly stylized world. This unique fuzzy look combined with sun-dappled lighting and soft-focus camera work has created a VHI world that is irresistibly cuddly and inviting.

CREDITS

Director: Gavin Kelly
Producer: Emily Brady
Lead 3D: Sam Boyd
Animation: Will Sharkey
Additional 3D: Cormac Kelly & Mario Domingos
Composite: Gavin Kelly
Agency: Publicis Dublin
Creative Director: Carol Lambert
Copywriter: Rachel Carey
Agency Producer: Niamh Skelly