Virgin Media ‘Smart Wifi Guy’Director: Gavin Kelly
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Trains
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VFX Breakdown
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If only every broadband provider had a Smart WiFi Guy. 2 parts genius bar nerd, 1 part lounge lizard, Smart WiFi Guy knows how to make your life easier. We had a lot of fun working with the brilliant Alan Devally to introduce this fun character. This WiFi genie was conjured up with the help of some serious digital set work to provide a suitably slick lair for our hero. In fact the entire spot is shot green screen with the exception of the science equipment. Take that, set construction budget.
CREDITS
Direction: Gavin Kelly
Producer: Aileen Heavey
DOP: Richard Kendrick
Editor: Sean King
3D: Cormac Kelly (Trains)
Compositor: Pedro Santos
Agency: Publicis Dublin
Creative Director: Ger Roe
Creatives: Cormac O’Connor & Sean Timbs
Agency Producer: Rachel Murray
Creatives: Cormac O’Connor & Sean Timbs
Agency Producer: Rachel Murray
Sound: Mutiny