Written All Over Ireland

Working alongside The Public House, Piranha Bar developed a campaign of spots for the national rebrand of the Irish Independent.
‘Written All Over Ireland’ sums up the brand’s unique approach to the news – rather than reporting from afar they are deeply ingrained in the culture and day to day goings-on in communities all over the country.

Expressing this ‘ingrained’ concept visually and building vignettes that capture and distill the kinds of stories the Irish Indo covers was the challenge for director Gavin Kelly and his team.
The performances and mini-stories were creates in production efficient ways using various combinations of live action, stills and GenAI techniques.

Snippets of text from real stories were ingrained into the imagery by our studio of designers, bringing to life the feeling that the Irish Independent extracts and unearths these stories from the very fabric of the country and its communities.

Director: Gavin Kelly
Producer: Aileen Heavey
DOP: Cathal Watters
2nd Unit Camera (swimmer): Richard Chaney
Typography Design: Jack Bowler and Emma Elisabeth Petersson
3D: Flauberth Carvalho
Tracking: Ricardo Ferro

Agency: The Public House
Executive Creative Director: Colin Hart
Creative Director: Dillon McKenna
Creatives: Danny Cullen & Blaise Hoban
Agency Producer: Claire Boylan