Visualising movement — elevating the broad range of activities ordinary people engage in every day, and raising them to the level of elite sport — this was our unique challenge.

Using the visual language of sports photography, combined with effects to visualise the flow from one daily activity to the next, we brought together ultra-slow-motion footage with time offset and multi-exposure overlays to dramatise the beauty of everyday motion.

The team at Goosebump, along with their Brave client at Avonmore, encouraged us to express the need for protein milk to support the physical demands of everyday life in as visually arresting a way as possible. Our collective surprise was discovering that drumming, letting loose on the dance floor, and jiu-jitsu can be as elegant and beautiful as the flow of elite sport… like Mossy, our Kilkenny hurling GAA star.

Director: Richard Chaney

Head of Production: Emily Brady
Producer: Anthony McCaffery
DoP: Burschi Wojnar
Visual Effects: Aidan O'Leary, Jack Bowler
Compositing: Andrei Filip, Aidan O'Leary
3D: Cormac Kelly
2D: Emma Petersson

Agency:
Executive Creative Director - Robert Boyle
Senior Art Director - Ciara Griffin
Copywriter - Alex Hayes
Head of Strategy - Bríona McArdle
Head of Client Services - Sarah Clinton
Producer - Jessica Derby
Account Director - Sinead Brennan
Account Manager - Josh Cook
Head of Social - Jade McClafferty
Social Media Manager - Laura Gari Draper

Original Music + Sound design : Denis Kilty (denis.)