Our fruitful partnership with Kellogg’s Ireland, and close collaboration with their creative agency Digitas London on the Trésor / Krave brand, resulted in an ever-evolving series of campaigns as the Chocovores’ adventures became increasingly unhinged and entertaining.
Over the years, we developed a variety of characters across multiple products and three brand campaigns. As the creative grew darker and the narratives more complex, Piranha Bar’s ambition — along with the worlds we built and the quality of animation — continually upped the ante.