Snickers - Pelé

  • Director

    Gavin Kelly

The new Snickers spot is a spectacular salute to soccer’s most iconic player.
Painting and flipping every seat in a custom built digital stadium was a challenge
offset by the brilliant experience of filming Pelé in London.

This spot unites Paul Trevillion with his famous muse Pelé in a totally unexpected way.
Paul was delighted to see his illustrations appear several stories high, although some
digital slight of hand ensured that not a drop of paint was required.

Credits

Director: Gavin Kelly

DOP: Tim Green
Producer: Doireann de Buitléar
UK Producer: Patrick Duguid
CG Lead: Sam Boyd
3D Modelling: Cormac Kelly
3D Animation: Sam Boyd, Mario Domingos
Compositing: Arron Ingles, Gavin Hoffman

Agency: IIBBDO
Creatives: Colm O’Gaora, Andy Clare
Agency Producer: Noel Byrne

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Richard Chaney

Partner - Creative Head of Studio

Richard leads the studio—inspiring our multidisciplinary team, scouting emerging global talent and driving exploration of cutting edge technology. With his years of insight working with creatives, he translates studio briefs and collaborates with clients to produce award winning work.

Richard also develops original IP and builds creative partnerships with global brands. He has collaborated with some of the world’s leading names, including Juventus Football Club, Takara Tomy, Heineken, Three Mobile, Virgin Media, and Citroën.

Richard once designed Ireland’s first circular stamp.