UCD - Reputation Campaign

  • Director

    Gavin Kelly

Piranha Bar submerged themselves in academia for the reputation campaign of Ireland’s largest university, UCD.
Working closely with agency Javelin and the diverse expertise in one of Europe’s leading universities,
the studio got up close and personal with lasers, bacteria and x-ray crystallography to create a daring suite of films
to represent the many facets of the college. And after hanging up the white coats and goggles we carefully melded
research imagery, custom particle animation, portrait films and lab footage in a poetic journey of double exposure fun
– just a hint of the amazing potential within UCD.

UCD - 'Reputation'

Credits

Director: Gavin Kelly

Producer: Cliodhna Long
Editor: Rob Hegarty
DOP: Richard Kendrick
Lead 3D: Mario Domingos
2D: Barry Chapman
Compositor: Pedro Santos & Arron Inglis
Agency: Javelin
Art Director: Cathal Flaherty
Copywriter: Adrian Cosgrove
Music: Steve Lynch, Stellar Sound
Sound: Beacon

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Richard Chaney

Partner - Creative Head of Studio

Richard leads the studio—inspiring our multidisciplinary team, scouting emerging global talent and driving exploration of cutting edge technology. With his years of insight working with creatives, he translates studio briefs and collaborates with clients to produce award winning work.

Richard also develops original IP and builds creative partnerships with global brands. He has collaborated with some of the world’s leading names, including Juventus Football Club, Takara Tomy, Heineken, Three Mobile, Virgin Media, and Citroën.

Richard once designed Ireland’s first circular stamp.