Virgin Media - Smart Wifi Guy - 'Trains'

  • Director

    Gavin Kelly

If only every broadband provider had a Smart WiFi Guy. 2 parts genius bar nerd, 1 part lounge lizard, Smart WiFi Guy knows how to make your life easier. We had a lot of fun working with the brilliant Alan Devally to introduce this fun character. This WiFi genie was conjured up with the help of some serious digital set work to provide a suitably slick lair for our hero. In fact the entire spot is shot green screen with the exception of the science equipment. Take that, set construction budget.

Smart Wifi Guy - 'Water'

Smart Wifi Guy - 'Skip-Ad'

Process & Breakdown

Direction: Gavin Kelly
Producer: Aileen Heavey
DOP: Richard Kendrick
Editor: Sean King
3D: Cormac Kelly (Trains)
Compositor: Pedro Santos
Agency: Publicis Dublin
Creative Director: Ger Roe
Creatives: Cormac O’Connor & Sean Timbs
Agency Producer: Rachel Murray
Sound: Mutiny

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Richard Chaney

Partner - Creative Head of Studio

Richard leads the studio—inspiring our multidisciplinary team, scouting emerging global talent and driving exploration of cutting edge technology. With his years of insight working with creatives, he translates studio briefs and collaborates with clients to produce award winning work.

Richard also develops original IP and builds creative partnerships with global brands. He has collaborated with some of the world’s leading names, including Juventus Football Club, Takara Tomy, Heineken, Three Mobile, Virgin Media, and Citroën.

Richard once designed Ireland’s first circular stamp.