Virgin Media More - Idents - 'Clouds'
To launch their new and exclusive channel Virgin More, Virgin Media approached us here at Piranha Bar to conjure
idents that encapsulated the brand’s vision.
As a home of premium and exclusive content only available to Virgin Media subscribers, More is a brand of rare beauty.
We saw the MORE logotype as the epicentre of a universe, where what’s rare is beautiful.
Director Richard Chaney invented a wide variety of fantastical realms which intertwined surreal aesthetics with echoes of know worlds.
The final campaign comprises four of the client’s favourites, which each gave our 3D leads scope to flex their muscles in the creation
of fresh aesthetics using rarely used techniques.
'Mount Crystal' Ident
'Neon Fields' Ident
'Moretropolis' Ident
Credits
Director | Concept | Design: Richard Chaney
Producer: Aileen Heavey
Design: Shaun Kelly
Audio: Sean King
Client: Anthony Nilan
CLOUDS & NEON FIELDS:
3D Lead: Cormac Kelly
MOUNT CRYSTAL:
3D Lead: Sam Boyd
Additional 3D: Flauberth Carvalho & Emma Elisabeth Petersson
Animation: Alessia Iorio
MORETROPOLIS:
3D Lead: Jack Bowler
Additional 3D & 2D Animation: Emma Elisabeth Petersson
