Virgin Media More - Idents - 'Clouds'

To launch their new and exclusive channel Virgin More, Virgin Media approached us here at Piranha Bar to conjure idents that encapsulated the brand’s vision.

Director Richard Chaney invented a wide variety of fantastical realms, with the MORE logotype at the epicentre of each universe. Each ident combined surreal aesthetics with echoes of know worlds.

'Mount Crystal' Ident

'Neon Fields' Ident

'Moretropolis' Ident

Credits

Director | Concept | Design: Richard Chaney

Producer: Aileen Heavey
Design: Shaun Kelly
Audio: Sean King
Client: Anthony Nilan

CLOUDS & NEON FIELDS:
3D Lead: Cormac Kelly

MOUNT CRYSTAL:
3D Lead: Sam Boyd
Additional 3D: Flauberth Carvalho & Emma Elisabeth Petersson
Animation: Alessia Iorio

MORETROPOLIS:
3D Lead: Jack Bowler
Additional 3D & 2D Animation: Emma Elisabeth Petersson

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Richard Chaney

Partner - Creative Head of Studio

Richard leads the studio—inspiring our multidisciplinary team, scouting emerging global talent and driving exploration of cutting edge technology. With his years of insight working with creatives, he translates studio briefs and collaborates with clients to produce award winning work.

Richard also develops original IP and builds creative partnerships with global brands. He has collaborated with some of the world’s leading names, including Juventus Football Club, Takara Tomy, Heineken, Three Mobile, Virgin Media, and Citroën.

Richard once designed Ireland’s first circular stamp.