AIB - GAA - 'The Toughest Journey'

  • Director

    Richard Chaney

The Toughest Journey – The trailer for a fictional retro game which demonstrates what a GAA footballer
needs to endure, in order to rise to the top of their unique sport.
From the development of the skills and power which set them apart at club level, to the life-challenges
as a top athlete in a high profile amateur sport, the gaming analogy is on the money.

We hope you enjoy it as much as we enjoyed making it.

Credits

Director & Designer: Richard Chaney

Producer: Emily Brady
2D: Jack Bowler, Barry Chapman
3D: Sam Boyd, Barry Chapman & Jack Bowler
Lead Illustrator: Diarmuid Ó Catháin
Additional Illustration & Design: Jack Bowler
Animator: Mark Shaw & Jack Bowler
Agency: Rothco Accenture Interactive
Executive Creative Director: Alan Kelly
Creative Directors: Emma Sharkey & Ray Swan
Senior Creative Team: James Pash and David Bowen
Executive Producer: Jessica Derby
Account Manager: Alan McQuaid
Account Director: James Moore
Sound: Mutiny
Music: Oddisee – ‘That’s Love’

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Richard Chaney

Partner - Creative Head of Studio

Richard leads the studio—inspiring our multidisciplinary team, scouting emerging global talent and driving exploration of cutting edge technology. With his years of insight working with creatives, he translates studio briefs and collaborates with clients to produce award winning work.

Richard also develops original IP and builds creative partnerships with global brands. He has collaborated with some of the world’s leading names, including Juventus Football Club, Takara Tomy, Heineken, Three Mobile, Virgin Media, and Citroën.

Richard once designed Ireland’s first circular stamp.