Almost two decades of close collaboration between Piranha Bar, Publicis Dublin, and Vhi Healthcare produced multiple animated campaigns telling real customers’ stories, alongside a wealth of brand work for Irish screens.
As the brand and its reputation grew, so too did the look, textures, and ever-evolving technology we used at Piranha Bar to bring these stories to life. From the initial 2D line-drawn campaigns, we pivoted to a richly tactile felt-and-wool 3D aesthetic, before evolving again into a more cinematic 3D style — one that tapped into our emerging strength in combining animation with live-action performance.
Later, we helped launch Vhi’s groundbreaking 360 Health Centre and supported their various product offerings across every proof point, with animation of the highest possible standard.
The resulting body of work garnered awards year after year and built a brand that virtually owned animation in Ireland.